Terracotta Army Exhibition
Terracotta Army has timeless appeal and is a proven brand that will drive significant visitation to a venue. Only Three exhibitions in the world that
could attract by the name alone and this is one of it.
Even to show only ten original warriors, 850,000 attended the six-month exhibition at the British Museum, The box office was flooded with up to 180 phone calls an hour and hopeful visitors queued from 5:30am to ensure they would obtain one of the 500 day tickets to the exhibition.
The statues in the exhibition were insured for between 750,000 pounds and 1.6 million pounds each.
Below is summary of the Exhibition:
Photo: Reconstruction of Pit 1 with hundreds of Armies
Photo: China Bronze Age items showcase at the exhibition